Limetta a financial app designed specificaly for students, with innovative to personal financial management. The word "Limetta" is derived from the Italian term meaning small, sour lime that represents app's fresh and efficient nature.
Timeline :
August 2023
Problem
Statement
Today the financial industry is filled with overused symbols and imagery, such as, money bags, piggy banks, and graphs.
Existing Apps logo
Groww
Angel One
Monefy
Solution
Instead of relying on literal imagery, an abstract symbol of lime is used to evoke feelings of finance, such as effciency and growth. The lime's flavor can be seen as a metaphor for the app's ability to provide a refreshing and effective solution to student's financial challenges.