Project Brief
Limetta a financial app designed specificaly for students, with innovative to personal financial management. The word "Limetta" is derived from the Italian term meaning small, sour lime that represents app's fresh and efficient nature.
Timeline : August 2023
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Problem Statement
Today the financial industry is filled with overused symbols and imagery, such as, money bags, piggy banks, and graphs.
Existing Apps logo
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Groww

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Angel One

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Monefy

Solution
Instead of relying on literal imagery, an abstract symbol of lime is used to evoke feelings of finance, such as effciency and growth. The lime's flavor can be seen as a metaphor for the app's ability to provide a refreshing and effective solution to student's financial challenges.
Key Visuals
Quality
Simplicity
Freshness
Unique
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Design System

Dark Pastel Green

HEX : #22C55E

Jet

HEX : #423F3E

Smocky Black

HEX : #0A0C09

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Final Design
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