Tarakshi

Project Brief

Tarakshi replaces the cluttered catalogue with calm, occasion-led browsing — shop by gender or collection, scan pieces horizontally like a display case, and filter without losing context. Trust signals like pricing, hallmark purity, and easy returns sit right where the decision happens, making premium feel effortless to use.

Timeline : October 2025

Requirement

The platform was conceived to serve two distinct users — first-time buyers discovering fine jewellery online, and returning customers who want a frictionless, elevated repurchase experience.

The goal was to make someone browsing at midnight feel the same quiet confidence they'd feel walking into a well-lit jewellery showroom — unhurried, inspired, and completely in control.

The Problem Space

A competitive audit of leading Indian jewellery platforms revealed consistent friction.

They try to serve everyone and end up delighting no one.

Tanishq

Strong brand trust but an overwhelmingly dense catalogue. Navigation relies heavily on broad categories with minimal visual hierarchy.

Kalyan Jewellers

Rich regional presence, but the online platform mirrors a print catalogue — static, image-heavy without interaction design thought. Trust signals are buried.

Giva

Targets the younger segment well but the UI lacks warmth. The aesthetic skews overly minimalist — sterile rather than refined and product photography is inconsistent.

Solution

Effortless Discovery

Earned Elegance

Trust by Design

Design System

Color & Tone The palette was built around the natural language of Indian jewellery, the deep red of sindoor, the warmth of gold, and the softness of aged ivory. Every colour choice was made to make the product photography breathe, not compete.

Primary

HEX : #832729

Secondary

HEX : #9C6B30

BG 01

HEX : #FAF5EE

BG 02

HEX : #F0E6D6

Typography Tarakshi pairs Libre Baskerville with Nunito Sans — a serif built for desire, a sans built for decisions. Libre Baskerville's heritage feel in the headlines, while, Nunito Sans keeps prices, filters, and buttons clean.